Senior Marketing Analyst
New
S
StravaFitness Technology
Remote CA. Secondary Locations: Remote NYContractSenior
Salary50 - 70 USD per hour
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Job Details
- Required Skills
- PythonSQLETLTableau
Requirements
- Track record of defining and building key metrics and dimensions that reflect user behavior.
- Experience with performance measurement across paid channels, including TikTok, Meta, Reddit, and similar platforms.
- Highly skilled in SQL, with extensive experience extracting large datasets and designing ETL workflows.
- Experienced with Tableau and proficient in quantitative programming languages like Python.
- Deep technical expertise in brand measurement methodologies, including Marketing Mix Modeling (MMM), lift studies, and experimental design.
- Strong communicator who can craft compelling narratives and make complex data accessible to non-technical audiences.
Responsibilities
- Support brand media measurement planning and strategy, ensuring investments align directly with Stava’s brand marketing OKRs.
- Work closely with Brand Marketing, Data Science and external agencies to attribute investment (i.e. including modeling (MMM), incrementality testing, and advanced attribution techniques.)
- Gather requirements from various cross-functional partners regarding specific self-service use cases that would complement their workflows.
- Provide the “source of truth” for internal consumers by owning critical analytical reporting on metrics like aided brand awareness, familiarity, and consideration.
- Create and manage data pipelines from multiple sources, balancing performance and scalability to keep data accessible, fresh, and consistent.
- Deliver persuasive and data-driven media performance reviews, audience insights, and strategic recommendations to internal stakeholders and marketing leadership (Weekly and Monthly Business Reviews, OKR reviews, and more).
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