- Support brand media measurement planning and strategy, ensuring investments align directly with Stava’s brand marketing OKRs.
- Work closely with Brand Marketing, Data Science and external agencies to attribute investment (i.e. including modeling (MMM), incrementality testing, and advanced attribution techniques.)
- Gather requirements from various cross-functional partners regarding specific self-service use cases that would complement their workflows.
- Provide the “source of truth” for internal consumers by owning critical analytical reporting on metrics like aided brand awareness, familiarity, and consideration.
- Create and manage data pipelines from multiple sources, balancing performance and scalability to keep data accessible, fresh, and consistent.
- Deliver persuasive and data-driven media performance reviews, audience insights, and strategic recommendations to internal stakeholders and marketing leadership (Weekly and Monthly Business Reviews, OKR reviews, and more).
PythonSQLETL+1 more