Virtual Assistant - Performance Marketing Specialist
New
W
We Clone YouDigital Marketing
Mexico. Brazil. Venezuela, Bolivarian Republic of. Honduras. JamaicaFull-TimeMiddle
SalaryAt least 2,200 USD per month
Apply NowOpens the employer's application page
Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- ShopifyMicrosoft ExcelData analyticsGoogle Sheets
Requirements
- 3+ years managing performance marketing for eCommerce or CPG brands
- Deep experience with Amazon PPC
- Experience with Walmart Connect
- Experience managing Meta Ads
- Experience managing Google Ads and YouTube campaigns
- Experience scaling TikTok Shop or TikTok Ads
- Strong analytical and Excel/Google Sheets skills
- Experience managing advertising budgets profitably
- Experience with Reddit Ads and community-driven marketing
- Experience with Instacart Ads or retail media networks
- Experience working with food, beverage, or snack brands
- Experience with Shopify brands
- Familiarity with Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms
- Understanding of retail velocity and omnichannel strategy
- Experience with creative testing and landing page optimization
Responsibilities
- Manage and optimize advertising campaigns across Amazon PPC, Walmart Connect, Meta, TikTok, Google Ads, Reddit, Instacart, and other retail media channels
- Drive growth and visibility across Faire and other marketplace platforms
- Improve TACOS, ROAS, contribution margin, and overall profitability through keyword research, bid optimization, and testing
- Identify scaling opportunities while maintaining efficiency targets and monitoring inventory levels
- Analyze CAC, repeat purchase behavior, LTV, competitive activity, and market trends
- Build and maintain weekly performance dashboards and report on channel performance
- Collaborate with leadership and creative teams to coordinate product launches and improve product listings
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