Paid & Performance Marketing Lead
New
Remote (Anywhere), excluding Pakistan per API restrictionsFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5–8+ years
- Required Skills
- ShopifyDigital MarketingData analyticsBudget management
Requirements
- 5–8+ years in paid/performance marketing
- Deep experience with Google Ads and Meta Ads
- Proven experience managing and scaling agency relationships
- Strong analytical and financial mindset
- Experience owning revenue and efficiency metrics
- Submit resume in English
Responsibilities
- Own overall paid media strategy and performance across Google Ads and Meta
- Manage and lead existing external paid media agencies
- Build a roadmap to reduce agency dependency and move execution in-house
- Manage Google Ads performance for brand, non-brand, and SKU-level search
- Direct Meta ad strategy including prospecting, retargeting, and creative
- Expand into additional paid channels like Reddit and LinkedIn
- Track and optimize toward blended MER, contribution margin, and revenue
- Build weekly and monthly reporting for leadership
- Collaborate with merchandising, lifecycle, and creative teams
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