Senior Product Marketing Manager
New
G
Go1 AustraliaHR Tech, EdTech
You’re based in AustraliaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6+ years of experience in marketing, strategy, product, or operations, with at least 3+ years in product marketing or product management
- Required Skills
- Artificial IntelligenceMarket Research
Requirements
- 6+ years of experience in marketing, strategy, product, or operations
- 3+ years of experience in product marketing or product management
- Experience entering new markets or launching into new categories
- Strong positioning and narrative development skills
- Experience building field-ready sales assets
- Experience partnering with product teams on early-stage validation
- Research and analytical skills
- Experience in HR tech, learning technology, or B2B SaaS is a plus
Responsibilities
- Lead go-to-market strategy and execution for Go1’s newest AI-powered capabilities
- Define positioning and messaging tailored to buyer personas and target segments
- Validate ICPs through customer discovery, competitive analysis, and early market research
- Coordinate across product, marketing, sales, and CS teams
- Run discovery calls and feedback sessions with customers and prospects
- Own the ongoing narrative for each capability post-launch
- Build and maintain field enablement assets such as pitch narratives, one-pagers, and demo scripts
- Synthesise voice-of-customer insights and contribute competitive intelligence
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