- Lead go-to-market strategy and execution for Go1’s newest AI-powered capabilities
- Define positioning and messaging tailored to buyer personas and target segments
- Validate ICPs through customer discovery, competitive analysis, and early market research
- Coordinate across product, marketing, sales, and CS teams
- Run discovery calls and feedback sessions with customers and prospects
- Own the ongoing narrative for each capability post-launch
- Build and maintain field enablement assets such as pitch narratives, one-pagers, and demo scripts
- Synthesise voice-of-customer insights and contribute competitive intelligence
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