Lifecycle Marketer
New
G
Gaia Family IncHealthcare
US - NY preferred (remote considered)Full-TimeSenior
Salary135,000 - 150,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Required Skills
- HubSpot
Requirements
- Experience building lifecycle programming from the ground up (not inheriting a mature program).
- Experience in consumer marketing (B2C).
- Proficiency with HubSpot, Braze, or similar marketing automation platforms.
- Ability to work independently and manage competing priorities.
- Strong copywriting skills with sensitivity to high-stakes, emotionally charged contexts.
- Experience in healthcare or another highly regulated industry is a plus.
Responsibilities
- Launch a full lifecycle program from zero.
- Build and deploy end-to-end nurture journeys in HubSpot across four audiences: direct members, clinic-referred members, clinic partners, and employer clients.
- Manage email, SMS, and triggered flows tied to key moments like consultation booking and payment selection.
- Establish baseline conversion rates in the first 30 days.
- Drive conversion uplift through personalized, timely communication.
- Own a KPI dashboard that tracks lifecycle performance weekly.
- Audit existing member and partner journeys to identify and close gaps.
- Ship 2–3 new repeatable systems to address journey gaps.
View Full Description & ApplyYou'll be redirected to the employer's site
