Lifecycle Marketing Senior Specialist
New
U.S. employees may live in any of the 50 United States, with limited exceptions.Full-TimeSenior
Salary90,900 - 145,100 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 3–5+ years
- Required Skills
- HTMLSalesforceData analyticsHubSpot
Requirements
- 3–5+ years of B2B lifecycle, CRM, or demand generation experience in a revenue-driven organization
- Strong working knowledge of B2B funnel mechanics, pipeline metrics, lifecycle stage definitions, and revenue attribution
- Hands-on experience with a B2B marketing automation platform (e.g., Salesforce/Pardot, Marketo, HubSpot)
- Proven track record of improving MQL-to-SQL conversion or accelerating pipeline velocity
- Strong analytical mindset; comfortable working with tools like GA, Databricks, or Salesforce reporting
- Experience building and troubleshooting HTML email templates
- Proficiency in writing marketing copy
- Comfortable operating in ambiguity and building programs from the ground up
- Strong cross-functional collaborator
- Clear communicator with project management skills
Responsibilities
- Design and execute scalable full-funnel B2B lifecycle programs (MQL → SQL → Opportunity → Closed-Won → Retention)
- Diagnose conversion gaps and friction points across the funnel and implement data-backed improvements
- Develop segmented, multi-touch nurture programs aligned to buying stage, persona, and cohort
- Create re-engagement campaigns to activate stalled or aging leads
- Partner with Event Marketing and Demand Gen to maximize event ROI and manage lead capture/follow-up
- Implement automated lifecycle journeys within marketing automation platforms
- Translate pipeline metrics and attribution reporting into clear recommendations and optimization roadmaps
View Full Description & ApplyYou'll be redirected to the employer's site
