- Launch a full lifecycle program from zero.
- Build and deploy end-to-end nurture journeys in HubSpot across four audiences: direct members, clinic-referred members, clinic partners, and employer clients.
- Manage email, SMS, and triggered flows tied to key moments like consultation booking and payment selection.
- Establish baseline conversion rates in the first 30 days.
- Drive conversion uplift through personalized, timely communication.
- Own a KPI dashboard that tracks lifecycle performance weekly.
- Audit existing member and partner journeys to identify and close gaps.
- Ship 2–3 new repeatable systems to address journey gaps.
HubSpot