Lifecycle Marketing Manager
W
WizardAI Shopping
Fully remote work within the United StatesFull-TimeManager
Salary125,000 - 175,000 USD per year
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Job Details
- Experience
- 3-5 years
- Required Skills
- Data AnalysisCRM
Requirements
- 3-5 years of lifecycle, CRM, or retention marketing experience at a consumer tech company or high growth startup.
- Hands-on experience with a major lifecycle or CRM platform such as Braze, Iterable, Klaviyo, or similar.
- Experience building and scaling SMS programs alongside email.
- Strong instincts on messaging, sequencing, and user psychology.
- Strong analytical skills with ability to pull data and build reports.
- Strong writing skills with a high bar for clarity and tone.
Responsibilities
- Assess current email, SMS, and push setup and develop a full lifecycle roadmap.
- Build, test, and optimize lifecycle campaigns.
- Own the critical first-week experience for new users.
- Write high-quality lifecycle copy maintaining brand voice.
- Design and build scalable email templates and systems.
- Build audience segments and develop personalized messaging.
- Leverage dynamic content and event-based triggers.
- Run a disciplined testing program across channels and messaging.
- Partner with product and creative teams to align lifecycle triggers.
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