Field Marketing Associate Manager
New
As a Work Anywhere company, we support your flexibility to work from home or in the officeFull-TimeManager
Salary65,000 - 115,000 USD per year
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Job Details
- Experience
- 2+ years
- Required Skills
- Project ManagementCRM
Requirements
- 2+ years of relevant B2B software marketing experience
- Proven ability to excel in a fast-paced environment
- Strong oral and written communication skills
- Proven experience writing engaging, value-driven, and customer-first campaign copy
- Experience project managing and executing marketing campaigns
- Experience with marketing automation (Marketo, Hubspot, or Pardot)
- Familiarity with CRM systems
- Detail-oriented, data-driven, and willing to dig in to get things done
- Growth mindset
- Working knowledge of marketing channels such as email, paid and organic social, live and virtual events, and advertising
Responsibilities
- Lead and support a broad mix of marketing programs across channels, including email, paid and organic LinkedIn, live and virtual events, and ABM
- Take full ownership of assigned programs focused on customer retention and success, as well as demand generation
- Demonstrate excellent project management skills and execute integrated campaigns from start to finish
- Write compelling email, landing page, and social media copy
- Understand program measurement and analyze results of assigned campaigns
- Coordinate with internal teams such as product marketing, creative services, content, and sales
- Contribute to planning cycles by bringing recommendations based on results
- Assist with weekly, monthly, and annual campaign reporting and metrics
- Become an expert end user of Veeva’s Marketo instance
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