- Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Campaign Manager, and other platforms.
- Build and optimize multichannel demand generation programs and email campaigns, including nurture and lifecycle workflows.
- Build and maintain campaign landing pages and make lightweight website updates in the CMS using basic HTML and CSS where needed.
- Run conversion rate optimization experiments on headlines, messaging, forms, and layouts, and document hypotheses and results.
- Apply SEO fundamentals and contribute to generative engine optimization for campaigns, landing pages, and web content.
- Track and report campaign performance across paid media, email, web, and demand generation programs.
- Maintain and automate dashboards, support UTM tracking, attribution, and conversion event setup, and turn data into recommendations.
- Use generative AI, AI agents, and no-code automation for research, content iteration, audience analysis, reporting, data preparation, and campaign QA.
- Partner with Content, Product Marketing, Design, Marketing Operations, web development, and SDR teams on integrated campaigns and lead follow-up.
- Document successful AI workflows and automations and share best practices with marketing teammates.
SEO