Director, Field Marketing
New
H
HigharcHome Construction Technology
Remote (United States)Full-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8–12 years
- Required Skills
- Cross-functional Team Leadership
Requirements
- 8–12 years of B2B marketing experience.
- Meaningful experience in field marketing or events supporting an enterprise sales motion.
- Demonstrated track record of owning pipeline targets.
- Experience with ABM and named account strategy.
- Strong cross-functional operation skills and managing through influence.
- Ability to build attribution models and set success metrics.
- Ability to flex from strategic planning to booth setup.
- Industry experience in construction, homebuilding, or building products is a plus.
Responsibilities
- Own field marketing strategy tied to enterprise revenue targets and pipeline gaps.
- Design and execute integrated field programs like trade shows, executive dinners, and roadshows.
- Coordinate attendee strategy, account targeting, and pre-event outreach with Sales and BDRs.
- Establish clear RACI, playbooks, and performance standards for events.
- Own the full event operating model, CRM hygiene, and ROI reporting.
- Coordinate with demand generation to extend event impact through targeted campaigns.
- Travel domestically and internationally as required.
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