Senior User Acquisition Manager
New
United KingdomFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- SQLMicrosoft Power BITableauData analyticsLooker
Requirements
- Extensive experience in user acquisition, performance marketing, or growth marketing roles with ownership of significant advertising budgets.
- Strong expertise in Google Ads, including Search, Display, Performance Max, Demand Generation, and related acquisition channels.
- Proven success managing monthly advertising budgets exceeding $300,000 while delivering measurable business results.
- Deep understanding of web-based acquisition funnels, conversion optimization, and customer journey analysis.
- Experience working with analytics and business intelligence platforms such as Looker, Tableau, Power BI, or similar tools.
- Proficiency with tracking and attribution platforms including GA4, AppsFlyer, or equivalent solutions.
- Strong analytical skills with the ability to interpret complex datasets and make informed strategic decisions.
- Excellent communication, stakeholder management, and cross-functional collaboration abilities.
- Ability to operate independently, navigate ambiguity, and drive initiatives with minimal supervision.
- Experience in health, wellness, health technology, or regulated advertising environments is highly advantageous.
- Familiarity with SQL and advanced data analysis techniques is a strong plus.
Responsibilities
- Develop, execute, and optimize user acquisition strategies across paid channels, with a strong focus on Google Ads and related advertising platforms.
- Manage campaign performance end-to-end, ensuring efficient scaling while achieving acquisition, revenue, and return-on-ad-spend targets.
- Build and oversee structured creative testing frameworks to identify high-performing assets and scale successful concepts effectively.
- Make strategic budget allocation decisions based on performance data, market opportunities, and business objectives.
- Collaborate closely with creative, growth, analytics, and technical teams to improve campaign effectiveness and accelerate experimentation.
- Analyze user behavior, funnel performance, lifetime value metrics, and monetization data to identify growth opportunities.
- Create, maintain, and leverage dashboards, reports, and analytical tools to support decision-making and performance optimization.
- Influence stakeholders through data-driven recommendations and contribute to continuous improvement across acquisition processes.
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