Director, CRM
New
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Ashley DigitalRetail E-commerce
Must reside and be authorized to work within the United States, Eastern Standard TimeFull-TimeDirector
Salary150,000 - 180,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- Data AnalysisHTMLCRMLooker
Requirements
- 6+ years of email and SMS marketing experience in eCommerce/DTC and retail environments
- Proven track record managing and developing teams of 2 or more
- Hands-on experience with email development, including working knowledge of HTML for email
- Proficiency with analytics platforms such as Looker
- Familiarity with Zeta or comparable ESP platforms
- Strong understanding of CAN-SPAM regulations and email industry best practices
- Data-driven mindset with the ability to synthesize large datasets
- Exceptional written and verbal communication skills
Responsibilities
- Direct the CRM calendar, setting email and SMS scheduling and segmentation strategy in support of the company's promotional calendar
- Oversee lifecycle journey strategy across email and SMS
- Monitor email and SMS send volume against platform costs and recommend program adjustments
- Own the CRM testing roadmap, analyze results, and prioritize tests for continuous improvement
- Design and evaluate analyses to measure program performance
- Manage day-to-day relationships with CRM vendors, including primary ESP (Zeta)
- Lead cross-functional relationships with brand, data, analytics, creative, and product teams
- Lead and develop a team of three
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