Director, CRM
New
You must reside and be authorized to work within the United States, Eastern Standard TimeFull-TimeDirector
Salary150,000 - 180,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- Data AnalysisHTMLCRMLooker
Requirements
- 6+ years of email and SMS marketing experience in eCommerce/DTC and retail environments
- Proven track record managing and developing teams of 2 or more
- Hands-on experience with email development, including working knowledge of HTML
- Proficiency with analytics platforms such as Looker
- Familiarity with Zeta or comparable ESP platforms
- Strong understanding of CAN-SPAM regulations and email industry best practices
- Data-driven mindset with ability to synthesize large datasets
- Exceptional written and verbal communication skills
- Ability to travel to off-site meetings as business needs require
Responsibilities
- Direct the CRM calendar, setting email and SMS scheduling and segmentation strategy
- Oversee lifecycle journey strategy across email and SMS
- Monitor email and SMS send volume against platform costs and budget
- Own the CRM testing roadmap and prioritize improvements
- Design and evaluate performance analyses on a weekly, monthly, and quarterly basis
- Manage CRM vendor relationships including ESP (Zeta)
- Lead cross-functional relationships with brand, data, analytics, creative, and product teams
- Lead and develop a team of three staff members
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