Paid Analytics Manager
New
MexicoFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLTableauA/B testingDatabricks
Requirements
- 5+ years of experience in marketing analytics, growth analytics, or a related data-driven role
- Strong expertise in attribution methodologies, including multi-touch, data-driven, and incrementality-based approaches
- Hands-on experience with tracking implementation, including GTM, pixel setup, event tracking, and server-to-server integrations
- Advanced SQL skills and proficiency with BI/analytics tools such as Databricks, Tableau, GA4, Amplitude, or equivalent
- Deep understanding of digital marketing channels (paid social, SEM, programmatic, affiliate, CRM) and their measurement challenges
- Experience designing and running A/B tests and applying statistical analysis to marketing performance
- Strong analytical mindset with the ability to independently extract, structure, and interpret data
- Ability to reason about indirect and second-order marketing effects and integrate them into strategic decisions
- Excellent communication skills, with the ability to translate complex analysis into clear business recommendations
- Highly proactive, detail-oriented, and comfortable operating autonomously in fast-paced environments
Responsibilities
- Design, implement, and evolve multi-channel attribution models that reflect the full customer journey and business impact
- Develop incrementality and causal measurement frameworks (e.g., holdouts, synthetic controls) to evaluate true marketing effectiveness
- Define and incorporate second-order effects of marketing activities into performance and budget decision frameworks
- Own marketing tracking infrastructure, including tagging, pixel implementation, event tracking, and server-to-server integrations
- Manage and optimize the marketing analytics stack (e.g., GA4, Amplitude, Databricks, or similar tools)
- Ensure data accuracy by auditing pipelines, resolving discrepancies, and improving tracking reliability end-to-end
- Build dashboards and analytical models to support campaign performance monitoring, ROI analysis, and strategic planning
- Partner with growth and lifecycle teams to translate insights into actionable campaign and channel optimizations
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