Sr. Data Analyst - Data & Analytics
New
C
Channel FactoryMarketing Technology
Mexico City, Mexico City, Mexico. Guadalajara, Jalisco, MexicoFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementSQLGoogle AnalyticsTableauMS OfficeData visualization
Requirements
- 5+ years of experience in strategic marketing/media analytics (online & offline).
- 3+ years of agency experience or in a management consulting firm.
- Proficiency in data visualization and storytelling tools (Datorama, Tableau, Looker, Qlic, Metabase).
- Strong understanding of digital advertising platforms, programmatic media, and ad/mar technologies.
- Experience with Ad Servers & Exchanges (Google/DoubleClick, The Trade Desk).
- Ability to measure both Direct Response and Brand Awareness campaigns.
- Strong analytical skills and ability to translate data into strategic recommendations.
- Proficiency in Microsoft Office, particularly PowerPoint and Excel.
- Ability to travel a minimum of 15%.
Responsibilities
- Manage Analytics deliverables throughout all phases of a marketing/media analytics engagement.
- Develop and deliver integrated research, measurement, analytics, and insights.
- Analyze campaign data across YouTube, social, and digital platforms to assess performance.
- Identify key trends, performance drivers, and optimization opportunities.
- Develop and present client-facing reports, including topline, deep-dive, and wrap-up analyses.
- Collaborate with internal teams to enhance media planning, buying, and optimization strategies.
- Utilize brand suitability and contextual targeting methodologies.
- Monitor industry trends and emerging ad tech solutions.
- Provide strategic thought leadership and subject matter expertise.
- Mentorship of junior team members.
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