Marketing Data Analyst
New
T
TruelogicDigital Marketing
Our team of 600+ highly skilled tech professionals, based in Latin America, US East Coast (EST) or West Coast (PST)ContractMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- SQLdbtGitHub
Requirements
- Mid-Level expertise with ability to operate independently.
- Advanced SQL skills.
- Hands-on experience building and maintaining dbt models using GitHub.
- Direct experience building, updating, and maintaining dashboards in Sigma.
- Proven background in marketing analytics focusing on digital paid media channels (Paid Search, Paid Social, CTV, Programmatic).
- Experience combining external ad platform datasets (Google Ads, Meta Ads) with internal corporate databases.
- Excellent English communication skills.
Responsibilities
- Own regular performance tracking across SEM, Meta, and TikTok, monitoring core metrics (CAC, CPA, ROAS).
- Maintain and update business intelligence dashboards in Sigma.
- Optimize underlying data models using dbt and GitHub.
- Monitor, maintain, and troubleshoot conversion API pipelines across Meta, Google, and TikTok.
- Combine external marketing data with internal business databases to generate detailed analyses.
- Advise channel managers on budget allocation.
- Synthesize channel performance data into actionable strategic recommendations for stakeholders.
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