Director of Performance Marketing
New
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Budget management
Requirements
- 5+ years of hands-on performance marketing experience.
- Experience managing at least $5M+ in annual paid media spend.
- Deep expertise in Meta Ads, Google Search, Performance Max, YouTube, and TikTok paid ads.
- Strong understanding of attribution, tracking, conversion measurement, and marketing analytics.
- Proven experience leading high-performing teams.
- Exceptional analytical and problem-solving ability.
- Strong commercial judgment and understanding of acquisition economics.
- Curiosity, intellectual rigor, and a bias toward action.
Responsibilities
- Own customer acquisition performance across Meta, Google Search, Performance Max, YouTube, TikTok, and future channels.
- Manage and optimize multi-million-dollar advertising budgets.
- Lead and develop a high-performing performance marketing team.
- Design and execute rigorous testing and experimentation programs.
- Improve CAC, ROAS, conversion rates, lead quality, and overall marketing efficiency.
- Build scalable reporting, attribution, and measurement frameworks.
- Partner closely with Creative, Data, Product, and Engineering teams to unlock growth opportunities.
- Stay at the forefront of platform changes, advertising technology, and industry best practices.
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