Senior Director, Product Marketing
New
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InovalonHealthcare Technology
Remote- United StatesFull-TimeDirector
Salary170,900 - 198,000 USD per year
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Job Details
- Experience
- 15+ Years of experience in full cycle product marketing, including at least 8+ years of management responsibility required
- Required Skills
- SalesforceCross-functional Team LeadershipBudget management
Requirements
- Bachelor’s Degree in Arts/Sciences (B.A./B.S.) in marketing or related field or equivalent experience.
- 15+ years of experience in full cycle product marketing.
- 8+ years of management responsibility.
- Knowledge of marketing techniques and concepts.
- Proficiency in Microsoft Word, Outlook, Excel, and PowerPoint.
- High-energy, attention to detail, multi-tasking, and can-do attitude.
- Ability to act nimbly and quickly to solve challenges.
- Ability to perform under pressure and manage multiple competing deadlines.
- Persuasive and diplomatic skills with the ability to think creatively.
Responsibilities
- Lead a team in the development of the marketing strategy by analyzing, prioritizing, approving marketing activities to generate leads and increase brand visibility and equity.
- Define and direct the Product Marketing team’s strategy and work to drive positioning of our products in the marketplace.
- Execute upon the commercialization strategy with a deep understanding of our products, use cases, and buyer personas.
- Understand client needs and behaviors, define key benefits that differentiate our products and services, and deliver compelling messaging across multiple business units.
- Attain or exceed on the agreed upon Marketing Qualified Leads (MQLs) and Marketing bookings contribution to Sales.
- Collaborate with Marketing, Product, and Sales teams to own go-to-market and launch strategies for new products and features.
- Partner with Finance and Product teams to develop optimal pricing strategies.
- Manage the Product Marketing team budget and overall advertising strategy.
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