Senior Director, Growth Marketing
New
Remote USFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 10+ years of experience in growth/digital marketing, with emphasis on B2B enterprise marketing and ABM.
- Proven expertise in designing and executing sophisticated multi-touch ABM campaigns for high-value enterprise accounts.
- Deep, hands-on expertise in marketing analytics, data infrastructure, attribution modeling, and BI tools.
- Direct experience managing marketing operations functions and tech stacks (e.g., HubSpot, Marketo, Salesforce).
- Experience using AI-powered tools for content personalization, segmentation, and data analysis.
- Strong experience in lead scoring, nurturing workflows, and managing the end-to-end lead-to-revenue funnel.
- Skilled in stakeholder alignment, cross-functional collaboration, and leadership.
- Bachelor’s degree in Marketing, Business, Data Science, or related field; MBA preferred.
Responsibilities
- Develop and lead a sophisticated ABM program targeting 2,500 key personas across 300 health systems.
- Own the martech stack, data integrity, and lead-flow processes as the functional boss of digital marketing operations.
- Architect v2.0 of marketing data infrastructure focusing on automation and scalability.
- Lead the automation of metrics and dashboards and perform manual data deep-dives to uncover patterns.
- Manage broad-based digital programs including email, paid media, and content syndication.
- Design and optimize lead nurture journeys for both broad-market and high-value target accounts.
- Partner cross-functionally with Product Marketing, Communications, and Sales.
- Lead, mentor, and scale a team of digital marketers.
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