Director of Growth Marketing
New
North AmericaFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- SalesforceSEOHubSpot
Requirements
- 10+ years in growth, demand gen, or performance marketing in B2B SaaS or tech services.
- Demonstrated track record of pipeline ownership and revenue impact.
- Deep expertise in at least one core acquisition channel (SEM, LinkedIn, or email).
- Experience building shared reporting frameworks with Sales/SDR teams.
- Strong proficiency in GTM strategy development and persona-based campaigning.
- Analytical rigor in attribution, funnel diagnostics, and dashboard construction.
- Expertise in website growth, SEO, CRO, and A/B testing platforms.
- Technical familiarity with Salesforce, HubSpot/Marketo, and attribution tools.
- Experience managing teams and agency partners in lean environments.
Responsibilities
- Own marketing-sourced pipeline and contribution to revenue targets.
- Lead multi-channel programs including paid search, LinkedIn, email, and ABM.
- Strengthen sales–marketing alignment through joint scorecards and common definitions.
- Translate ICPs and personas into effective GTM campaigns.
- Allocate and tune marketing budgets for maximum efficiency.
- Pilot new growth channels and standardize effective workflows.
- Partner with Product Marketing to drive SEO, CRO, and website conversion.
- Manage a high-performing internal team and external agencies.
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