Senior Director, Marketing & Market Access
New
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- Minimum 7 years of experience in healthcare product marketing, commercialization, or related strategic marketing functions; at least 3 years of experience leading and developing high-performing marketing teams.
- Required Skills
- Cross-functional Team LeadershipBudget management
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field required; MBA or advanced degree preferred.
- Minimum 7 years of experience in healthcare product marketing, commercialization, or related strategic marketing functions.
- At least 3 years of experience leading and developing high-performing marketing teams.
- Strong expertise in strategic planning, branding, product launches, market analysis, and commercial execution.
- Experience within Women’s Health, IVF, fertility, genetic services, or related healthcare sectors strongly preferred.
- Proven ability to influence cross-functional stakeholders and drive alignment across complex healthcare organizations.
- Strong analytical, leadership, and communication skills with the ability to translate insights into actionable strategies.
- Innovative mindset with a demonstrated ability to deliver measurable business impact in dynamic environments.
- Experience managing budgets, marketing performance metrics, and market access initiatives preferred.
Responsibilities
- Develop and execute integrated North America marketing and market access strategies aligned with broader business and commercial objectives.
- Lead and mentor cross-functional marketing teams spanning branding, digital marketing, communications, analytics, and content development.
- Drive portfolio growth through market analysis, competitive intelligence, commercialization planning, and forecasting initiatives.
- Define and monitor KPIs, manage departmental budgets, and optimize marketing performance and return on investment.
- Lead omnichannel campaigns, conference participation, KOL engagement programs, advocacy initiatives, and business development support activities.
- Partner with Medical Affairs and Commercial teams to support evidence generation strategies and reimbursement initiatives that improve patient access.
- Align pricing strategies, payer dynamics, and clinical value propositions to strengthen adoption and market penetration.
- Collaborate with regional and global stakeholders to ensure consistency, operational alignment, and successful execution across markets.
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