- Partner with the Brand Lead to inform and evolve brand strategy, bringing forward insights from market research, field feedback, and performance data
- Translate brand strategy into integrated HCP and patient marketing plans, ensuring alignment across the treatment journey
- Lead end-to-end execution of key marketing initiatives, ensuring delivery on time, on strategy, and on budget
- Drive cross-functional coordination across medical, patient services, market access, and field teams to enable seamless execution
- Analyze campaign performance and market dynamics to optimize messaging, targeting, and channel mix
- Support and execute digital marketing strategy across HCP and patient channels, improving engagement and effectiveness
- Lead execution of patient-focused initiatives, including disease education and support programs
- Own operational excellence across key marketing programs like speaker bureaus and congress execution
Data AnalysisCross-functional Team LeadershipDigital Marketing