- Liaise with the Business Development team to identify companies for ongoing outreach and meeting or RFP opportunities.
- Analyze the competitive environment and make recommendations.
- Develop an annual outreach plan, reviewed monthly with the LM and Business Development team, to secure new and repeat business.
- Review business and financial news, social media, competitor websites, conferences, and marketing activity to identify leads and assess competitive strategy.
- Research decision-makers and influencers at identified companies.
- Research Precision’s markets, competition, product mix, and specified product markets.
- Coordinate with Marketing teams to provide collateral supporting sales efforts.
- Update CRM and sales enablement systems and generate accurate weekly and monthly activity reports.
- Provide feedback to the LM and Business Development leadership on company positioning, pricing, competitiveness, and market conditions.
Business DevelopmentMarket Research