Director of Performance Marketing
New
100% remote within the United States, EST hoursFull-TimeDirector
Salary150,000 - 180,000 USD per year
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Job Details
- Experience
- 8+ years of experience in performance marketing, digital media, or growth, with at least 3 years in a leadership or management role
- Required Skills
- LeadershipData AnalysisGoogle AnalyticsSEOBudget management
Requirements
- 8+ years of experience in performance marketing, digital media, or growth.
- 3+ years in a leadership or management role.
- Proven track record managing $15M+ media budgets in B2C environments.
- Deep expertise in at least two channels: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing.
- Working knowledge of SEO/AEO best practices.
- Experience managing agency relationships.
- Strong analytical skills with Google Analytics and incrementality tools.
- Experience managing, mentoring, and developing direct reports.
- Excellent communication and stakeholder presentation skills.
- Ability to work in a fast-paced, remote environment.
Responsibilities
- Lead and manage the internal paid media team.
- Manage a $15M+ annual media budget with focus on iROAS and revenue.
- Build reporting frameworks and translate data into actionable insights.
- Own SEO/AEO strategy as internal subject matter expert.
- Manage external agency partners for SEO/AEO and incrementality.
- Partner with product for technical SEO execution.
- Own channel-level forecasting and budget planning.
- Identify new channel opportunities and conduct structured tests.
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