Director, Field Marketing
New
United StatesFull-TimeDirector
Salary211,000 - 235,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- CybersecuritySalesforceSaaSBudget management
Requirements
- 8+ years of B2B field marketing experience, including leadership responsibilities in high-growth SaaS or cybersecurity environments.
- Proven success driving measurable pipeline and revenue impact through field marketing and integrated demand generation programs.
- Strong expertise in pipeline-focused marketing strategies, event ROI analysis, SDR alignment, and budget optimization.
- Experience managing partner and channel marketing programs, including MDF utilization, co-branded initiatives, and indirect pipeline attribution.
- Ability to lead cross-functional collaboration across sales, demand generation, ABM, product marketing, and channel teams.
- Demonstrated experience managing and developing high-performing marketing teams.
- Strong understanding of enterprise marketing motions across multiple customer segments including enterprise, mid-market, commercial, and customer expansion programs.
- Excellent communication and presentation skills with the ability to translate technical cybersecurity concepts into compelling field campaigns.
- Proficiency with Salesforce and marketing attribution tools for pipeline tracking and campaign measurement.
- Highly organized with the ability to manage multiple stakeholders, regions, and initiatives simultaneously.
- Experience in cybersecurity, DevSecOps, ABM environments, or federal/public sector marketing is considered a strong advantage.
- Willingness to travel up to 40% for events, meetings, and industry engagements.
Responsibilities
- Develop and lead the North America field marketing strategy focused on pipeline generation, revenue growth, and territory expansion across multiple business segments.
- Manage and mentor field and channel marketing teams, fostering accountability, collaboration, and performance excellence.
- Align closely with sales leadership to ensure field programs support pipeline priorities, account coverage strategies, and revenue objectives.
- Design and execute integrated field programs including executive dinners, roadshows, conferences, webinars, roundtables, and bespoke customer events.
- Build and strengthen co-marketing initiatives with alliance partners, distributors, VARs, and channel organizations to drive indirect pipeline growth.
- Establish and monitor cost-per-opportunity (CPO) benchmarks and performance metrics to optimize marketing investment efficiency.
- Partner with SDR, ABM, digital, and demand generation teams to create coordinated pre-event and post-event engagement strategies.
- Analyze campaign and event performance data, delivering actionable insights and recommendations to leadership teams.
- Oversee regional field marketing budgets, ensuring strategic allocation of resources toward high-impact initiatives with measurable ROI.
- Represent the field marketing function during pipeline reviews, strategic planning discussions, and cross-functional collaboration efforts.
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