Digital Marketing Manager
New
P
PavagoB2B Marketing
Austin, Texas, United States, U.S. Eastern Time (EST)Full-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- SEOHubSpot
Requirements
- Proven experience in B2B marketing leadership roles
- Demonstrated success driving growth through paid ads, outbound marketing, SEO, and organic channels
- Strong understanding of modern B2B marketing tools including LinkedIn Ads, Google Ads, Meta Ads, HubSpot
- Experience balancing strategic planning with hands-on execution
- Strong analytical mindset with experience interpreting performance data
- Excellent leadership, communication, and project management skills
- Experience leading marketing functions in B2B service-based, SaaS, or professional industries preferred
- Background in account-based marketing (ABM) or performance-driven demand generation preferred
Responsibilities
- Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals
- Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion
- Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives
- Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed
- Identify scalable growth opportunities across acquisition, retention, and brand channels
- Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content
- Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution
- Present actionable recommendations and performance updates to leadership regularly
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