Director of Marketing
New
C
Ceresti HealthDigital Health
Location: United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years of marketing experience, with at least 3 years in a senior leadership or director-level role
- Required Skills
- SEODigital MarketingHubSpot
Requirements
- 8+ years of marketing experience, including 3+ years in a senior leadership or director-level role.
- Healthcare industry experience, ideally in Medicare, value-based care, payer-facing B2B, or digital health.
- Experience working inside HIPAA-regulated environments.
- Expertise in marketing automation (HubSpot proficiency required).
- Digital marketing fluency including SEO/AEO, paid media, attribution, and lifecycle marketing.
- Proven track record of generating measurable pipeline and revenue impact in B2B environments.
- Startup operating experience in fast-paced, high-growth environments.
- Executive presence and clear, persuasive writing skills.
Responsibilities
- Champion Ceresti's brand voice, visual identity, and category-defining position.
- Build and run the B2B demand engine targeting MA plans, ACOs, and Med Supp carriers.
- Augment the digital footprint, marketing automation, attribution, and analytics stack.
- Drive the editorial calendar across LinkedIn, thought leadership, white papers, webinars, and earned media.
- Evolve collateral, talk tracks, case studies, and competitive intelligence for commercial teams.
- Support the marketing strategy for DTC digital marketing needs and oversee digital marketing specialist execution.
- Manage presence at conferences and lead co-marketing motions with strategic partners.
- Hire, develop, and lead the marketing team.
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