Director of B2B & Content Marketing
New
P
Pair TeamHealthcare Technology
Remote (United States)Full-TimeDirector
Salary175,000 - 200,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- SEOHubSpot
Requirements
- 6+ years of experience across demand generation, content marketing, and B2B/commercial marketing.
- Demonstrated impact supporting payer, health system, and state partnerships in healthcare.
- Experience in Medicaid, Medicare, or government-sponsored health programs.
- Proven track record of building and executing content programs that improved SEO, traffic, and engagement.
- Experience influencing and enabling sales and partnership teams.
- Strong market intelligence and positioning skills.
- Excellent written and verbal communication skills.
- Proficiency with modern marketing and sales tech stacks (e.g., Webflow, HubSpot).
- Experience building, managing, or scaling content functions.
- Experience operating in early-stage, high-growth environments.
Responsibilities
- Own the translation of Growth and Commercial strategy into quarterly, KPI-driven marketing roadmaps.
- Develop and maintain B2B messaging playbook and core positioning.
- Lead development of RFIs, RFPs, proposals, and related opportunity materials.
- Drive conference and event strategy and execution.
- Build and own content strategy across blog, social, video, and long-form thought leadership.
- Drive SEO performance and keyword strategy.
- Lead creation and maintenance of B2B marketing assets and sales enablement collateral.
- Partner with internal leadership to ensure materials reflect accurate operations, outcomes, and program details.
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