Wholesale Marketing Manager
100% RemoteFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- Data AnalysisMicrosoft ExcelGoogle WorkspaceAsana
Requirements
- 10+ years in retail or wholesale marketing with multi-channel campaign experience.
- Proven success collaborating with major retailers like Walmart, Macy’s, or Nordstrom.
- Familiarity with apparel retail environments (intimate apparel experience a plus).
- Ability to negotiate professionally and manage vendor/retailer relationships.
- Data-driven mindset with experience using metrics to optimize marketing spend.
- Advanced proficiency in MS Excel and Google Workspace.
- Hands-on experience implementing or using AI-driven tools.
- Strong communication and influencing skills at the executive level.
- Strategic thinker with strong problem-solving and detail-oriented skills.
Responsibilities
- Lead the retail and wholesale marketing organization for Shapermint and Truekind brands.
- Develop and execute integrated 360° campaigns across retail, wholesale, and on-air channels.
- Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists.
- Support freestanding store launches with playbooks and launch plans.
- Monitor sell-through, traffic lift, and digital performance metrics.
- Own retail marketing budget allocation, including co-op spend.
- Implement AI-driven tools for campaign tracking and creative optimization.
- Provide project and campaign reporting for senior leadership.
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