Senior Marketing Manager, Public Sector
New
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UiPathEnterprise Software
Remote-Virginia, Remote-Maryland, Remote-Texas, Remote-Florida, Remote-GeorgiaFull-TimeManager
Salary150,000 - 185,000 USD per year
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Job Details
- Experience
- 7–10 years
- Required Skills
- Salesforce
Requirements
- 7–10 years of B2B marketing experience
- At least 3+ years in public sector marketing (federal is a must)
- 2+ years working for a tech/software company
- Proven success in designing and executing integrated marketing campaigns
- Deep understanding of the public sector buying cycle and procurement
- Experience with digital marketing channels, field marketing, and partner co-marketing
- Strong written and verbal communication and storytelling skills
- Analytical mindset for KPIs and program optimization
- Experience with marketing tools and platforms (Salesforce, Marketo, 6 Sense)
- Utilization of AI tools in marketing campaigns
Responsibilities
- Own and drive the marketing strategy for UiPath’s public sector segment
- Lead demand generation programs for federal, state, and local government accounts
- Plan and execute integrated campaigns (digital, events, content, thought leadership)
- Develop positioning and messaging for government audiences
- Partner with sales and alliances on co-marketing and pipeline acceleration
- Drive high-impact events and sponsorships
- Collaborate cross-functionally with product marketing and PR
- Measure and report on campaign performance, pipeline impact, and ROI
- Stay ahead of industry trends in government digital transformation and AI
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