Manager, eCommerce & Lifecycle Marketing
New
M
Magic SpoonConsumer Packaged Goods
We are also open to remote candidates across the US.Full-TimeManager
Salary100,000 - 135,000 USD per year
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Job Details
- Experience
- 4+ years
- Required Skills
- Shopify
Requirements
- 4+ years in growth marketing at a CPG or DTC brand.
- Direct hands-on experience in retention/lifecycle, subscription, and DTC eCommerce/web.
- Track record running email and SMS programs end-to-end (segmentation, automation, testing).
- Subscription program experience.
- Hands-on experience with .com customer journey, on-site merchandising, and conversion levers.
- Comfort with Shopify and major ESP/SMS stacks (e.g., Klaviyo, Attentive).
- Strong program management and launch coordination skills.
- Proficiency in owning internal reporting and sharing testing roadmaps.
Responsibilities
- Own Magic Spoon's email and SMS programs end-to-end.
- Build and maintain a testing roadmap that drives repeat purchase and engagement.
- Report retention KPIs and surface insights to leadership.
- Manage the subscription program including churn reduction and win-back strategies.
- Optimize subscription and loyalty ecosystem to improve LTV.
- Own strategy and roadmap for the .com experience, including promotions and merchandising.
- Coordinate product launches and integrated campaigns across email, SMS, web, and paid media.
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