Digital Marketing Manager
New
M
MeridianLinkFinancial Technology
US RemoteFull-TimeManager
Salary70,000 - 110,300 USD per year
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Job Details
- Experience
- 2–4 years
- Required Skills
- SalesforceDigital MarketingHubSpot
Requirements
- 2–4 years of experience in B2B digital marketing, paid media, or demand generation
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Hands-on experience with LinkedIn Ads and at least one additional paid platform (Google Ads, Meta, or programmatic)
- Familiarity with ABM platforms such as 6sense (or similar)
- Experience working with budgets, performance metrics, and campaign reporting
- Strong analytical skills and comfort working with data and dashboards
- Exposure to marketing automation and CRM platforms such as HubSpot and Salesforce
- Detail-oriented with strong organizational and time management skills
- Ability to balance learning strategy with hands-on execution
Responsibilities
- Execute and optimize paid media campaigns across search, social, display, and ABM platforms to support demand and pipeline goals
- Develop and execute segmentation strategies, including account-based marketing programs
- Manage day-to-day campaign setup, optimization, and performance monitoring
- Plan, forecast, and manage budget allocation and pacing
- Inform channel mix decisions and develop paid media strategy
- Partner with Campaign Managers, Product Marketing, Creative, SEO/Web, and Marketing Operations
- Manage relationships with industry publications and media partners
- Analyze and report on campaign performance
- Establish and maintain accurate conversion tracking and attribution
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