- Execute and optimize paid media campaigns across search, social, display, and ABM platforms to support demand and pipeline goals
- Develop and execute segmentation strategies, including account-based marketing programs
- Manage day-to-day campaign setup, optimization, and performance monitoring
- Plan, forecast, and manage budget allocation and pacing
- Inform channel mix decisions and develop paid media strategy
- Partner with Campaign Managers, Product Marketing, Creative, SEO/Web, and Marketing Operations
- Manage relationships with industry publications and media partners
- Analyze and report on campaign performance
- Establish and maintain accurate conversion tracking and attribution
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