Director of Events & Field Marketing
New
G
G2Software Marketplace
Remote (US)Full-TimeDirector
Salary165,000 - 185,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 10+ years
- Required Skills
- Project ManagementSalesforceTeam management
Requirements
- 10+ years of experience in events and/or field marketing.
- Experience leading teams to deliver successful B2B marketing activations.
- Demonstrated experience overseeing field marketing or regional/ABM-driven programs.
- Track record of marketing-influenced opportunity and pipeline production.
- Fanatical attention to detail and logistical components for planning.
- Ability to lead and grow a team, set goals, and delegate responsibilities.
- Experienced at developing high-touch event and field programs targeting key decision makers.
- Strong understanding of ABM frameworks.
- Prior experience and deep knowledge of the software technology and events landscape.
- Strong platform proficiency across Salesforce and G-Suite.
Responsibilities
- Shape and execute G2's combined event and field marketing strategy across four key areas.
- Drive awareness and engagement with prospects and develop loyalty and growth with customers.
- Build and grow a high-performing, engaged team of events and field marketing professionals.
- Partner with the sales and demand gen marketing teams to activate revenue growth and renewal opportunities.
- Oversee the development and execution of G2's North American field marketing program.
- Ensure field marketing programs are integrated with G2's account-based motion.
- Develop event and field agendas and content in coordination with communications.
- Lead key G2 owned events such as the annual Reach conference.
- Build out G2's event measurement approach and reporting.
View Full Description & ApplyYou'll be redirected to the employer's site
