Senior Manager of Provider Brand and Integrated Marketing
New
B
BetterHelpMental Health
US - Remote, We operate on PST and candidates in any time zone are welcome to apply.Full-TimeManager
Salary170,000 - 200,000 USD per year
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Job Details
- Experience
- 10+ years of experience in brand or integrated marketing
- Required Skills
- Data AnalysisStakeholder management
Requirements
- 10+ years of experience in brand or integrated marketing
- Experience in healthcare, mental health, or provider-focused marketing
- Proven track record of executing multi-channel marketing campaigns and programs
- Strong understanding of audience segmentation, messaging, and positioning
- Experience working with or translating insights and strategy into execution
- Analytical mindset with the ability to measure performance and optimize campaigns
- Strong cross-functional collaboration and stakeholder management skills
- Ability to operate in a fast-paced environment and manage multiple priorities
Responsibilities
- Define and evolve the end-to-end provider marketing strategy across brand, growth, and lifecycle efforts
- Establish provider segmentation, positioning, and messaging frameworks
- Own provider growth outcomes including acquisition, activation, engagement, and retention
- Lead marketing strategy for insurance adoption initiatives
- Partner with Data Science to define success metrics and performance targets
- Act as primary marketing partner to Product, Clinical Operations, Growth, Lifecycle, and Data teams
- Develop integrated marketing campaigns including ambassador programs, events, and content platforms
- Define global provider marketing strategy and guide localization
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