Senior Manager, Shopper Marketing
New
A
AG1Consumer Health Wellness
Remote - USFull-TimeManager
Salary114,000 - 130,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Project ManagementData AnalysisBudget management
Requirements
- 8+ years of experience in shopper marketing, retail marketing, customer marketing, or related roles.
- Experience working with large retail partners such as Costco, Target, Walmart, or similar.
- Experience supporting omnichannel marketing programs across physical and digital retail environments.
- Background in supplements, health/wellness, lifestyle, or premium consumer brands.
- Analytical and data-driven, with experience using syndicated or retailer data.
- Strong project management and organizational skills.
- Experience managing budgets and tracking performance.
- Excellent communication and cross-functional collaboration skills.
- Experience in high-growth or fast-paced environments.
- Comfortable building structure in a fast-growing environment.
Responsibilities
- Support the development and execution of shopper marketing strategies across retail channels.
- Lead the planning and execution of integrated shopper marketing programs across in-store, retailer.com, and retail media channels.
- Partner with Sales to support joint business planning and shopper marketing initiatives with key retail accounts.
- Oversee the development of merchandising tools, displays, fixtures, and educational materials.
- Leverage shopper, retailer, and syndicated data to inform strategy and decision-making.
- Track key performance metrics including velocity, incrementality, trial, repeat, and brand lift.
- Manage shopper marketing budgets and track spend and performance.
- Help build scalable tools, templates, and processes to support retail growth.
- Mentor and support junior team members.
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