Senior Manager - Performance Marketing
New
I
Interview KickstartEdTech
Work from anywhere, forever. All roles at IK are forever remote!Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- Data Analysis
Requirements
- 6+ years of dedicated, full-time experience in performance marketing across Google, Meta, Linkedin and other ad platforms
- Proven track record of scaling profitable campaigns via creative strategy
- Expertise in rapid scaling up on at least 2 of: Google Ads (Search, Discovery, Youtube, Display), LinkedIn Ads, and Facebook Ads
- Experience in other ad platforms like Tiktok Ads, Quora Ads, Reddit Ads
- Highly analytical with expertise in setting up, running, and reporting on experiments
- Data-oriented with proven ability to optimize and scale campaigns based on funnel analysis
- Ability to come up with creative ad ideas
- Good written communication skills
Responsibilities
- Plan, execute and maintain performance marketing campaigns across channels
- Develop end to end creative strategy to scale and optimize performance marketing
- Identify trends and insights, and optimize spend and performance based on the insights
- Run and analyze continuous multiple experiments to find new opportunities for growth and efficiency
- Work at both the planning level and the tactical level managing campaign execution
- Drive and track KPIs like revenue, conversions, CPA, CPI on a daily basis and create performance reports
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