Performance Marketing Lead
New
G
GenesisEdTech, Productivity, Wellness
Можливість обирати між роботою в офісі (Київ або Львів) та remote-first форматом (Україна та закордон), 8-11 AM Kyiv timeFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- English Upper-Intermediate +
- Experience
- 3+ years
- Required Skills
- Data AnalysisGoogle AnalyticsTableau
Requirements
- 3+ years of experience with Google Ads in an agency or product company with results on Tier 1 markets.
- Experience managing budgets from $100k/month.
- Proficiency in Google Analytics, Amplitude, and Tableau.
- Experience optimizing CPL, CAC, LTV, ROMI/ROAS, and Quality Score.
- English Upper-Intermediate level or higher.
- Data-driven, hypothesis-based working approach.
- Ability to analyze competitor strategies.
- Experience with other traffic channels (Meta, TikTok, CPA-networks, Twitter, etc.).
- Co-founder/leader mindset.
- Experience in team management.
Responsibilities
- Manage end-to-end marketing strategy: planning, launching, and scaling campaigns.
- Take full responsibility for budget and ROMI.
- Work daily with data, analyzing cohorts and LTV.
- Monitor metrics and identify anomalies to make data-driven decisions.
- Build and lead a marketing team as the project scales.
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