Lifecycle Marketing Lead
New
R
RoofrSaaS CRM
Remote - CanadaFull-TimeLead
Salary110,000 - 120,000 CAD per year
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Job Details
- Experience
- 4+ years
- Required Skills
- Data AnalysisSaaSHubSpot
Requirements
- 4+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment.
- Demonstrated success building, launching, and optimizing cross-channel customer journeys.
- Experience supporting both PLG and sales-assisted growth motions.
- Hands-on experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar.
- Deep understanding of email, SMS, and in-app messaging best practices, segmentation, and experimentation.
- Strong analytical skills with experience translating product usage and behavior data into actionable lifecycle strategies.
- Excellent communication and collaboration skills.
- Proven use of AI tools in day-to-day workflow.
Responsibilities
- Own, map and continuously improve Roofr's customer lifecycle, identifying trends, drop-off points, and behavior-based triggers.
- Partner with marketing and revenue teams to translate insights into funnel-specific campaigns that drive activation, retention, and revenue growth.
- Build and optimize multi-touch, behavior-driven lifecycle campaigns via email, SMS, in-app messaging, sales sequences, and drip flows.
- Collaborate cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints.
- Partner with Revenue Ops/Data teams to ensure clean, actionable customer and campaign data.
- Own campaign reporting and analytics across HubSpot, Amplitude, GA4, and Pendo.
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