Senior Product Marketing Manager
New
B
Beacon BiosignalsHealthtech Diagnostics
This is a fully remote role; candidates based in the Boston, New York City, or San Francisco area are strongly preferred.Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- Market ResearchCRM
Requirements
- 6+ years of product marketing experience, with at least 3 years focused on life sciences, diagnostics, or healthcare technology.
- Demonstrated ability to develop and execute go-to-market strategies for complex, technical products in regulated industries.
- Strong written and verbal communication skills with the ability to translate scientific concepts into compelling narratives for diverse audiences.
- Experience working cross-functionally with product, clinical, and sales teams in a fast-paced, high-growth environment.
- Proficiency with marketing tools and platforms including CRM systems, marketing automation, and analytics dashboards.
- Bachelor’s degree in life sciences, marketing, or a related field.
- Existing relationships with KOLs, professional societies, or clinical networks in diagnostics or life sciences.
- Experience working at a startup or early-stage company
Responsibilities
- Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation.
- Develop deep expertise in the diagnostics and life sciences buyer journey.
- Create compelling marketing collateral including sales enablement materials, case studies, white papers, product one-pagers, and presentation decks tailored to clinical audiences.
- Partner closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions.
- Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape.
- Define and track key marketing metrics including pipeline influence, content engagement, win/loss rates, and campaign ROI.
- Represent the voice of the customer internally, synthesizing feedback from the field, customer interviews, and advisory boards to inform roadmap priorities.
- Support demand generation efforts by contributing to campaigns, webinars, conference presence, and digital marketing initiatives.
- Build relationships with key opinion leaders (KOLs), clinical advisors, and industry partners to amplify Beacon’s credibility and reach in target markets.
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