Senior Product Marketing Manager

New
D
DeelSaaS HR Tech
USAFull-TimeSenior
Salary not disclosed
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Job Details

Experience
7+ years
Required Skills
Data AnalysisSalesforceGoogle AnalyticsMarket ResearchHubSpot

Requirements

  • Bachelor’s degree in Marketing, Business, or related field.
  • 7+ years of experience in product marketing, preferably in B2B or SaaS.
  • Strong strategic, analytical, and problem-solving skills.
  • Excellent written and verbal communication abilities.
  • Proven ability to manage multiple projects.
  • Ability to collaborate effectively with cross-functional teams.
  • Solid understanding of market research and customer insights.
  • Experience working with product management and product lifecycles.
  • Experience with CRM systems (e.g., Salesforce, HubSpot).
  • Experience with analytics tools (e.g., Google Analytics).

Responsibilities

  • Partner with marketing, product, and sales to ensure alignment.
  • Develop and execute go-to-market plans for product launches.
  • Conduct market and customer research to inform positioning.
  • Create compelling messaging and sales collateral.
  • Support product launch execution across cross-functional teams.
  • Develop sales enablement tools and training materials.
  • Leverage customer feedback to improve marketing strategies.
  • Track and analyze KPIs for product marketing initiatives.
  • Contribute to industry events and thought leadership.
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