Senior Product Marketing Manager
New
This is a U.S. based remote position.Full-TimeSenior
Salary135,000 - 170,000 USD per year
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Job Details
- Experience
- 5+ years of experience
- Required Skills
- Market Research
Requirements
- 5+ years of experience in consumer product marketing, ideally with a direct-to-consumer app-based product
- Demonstrated track record of owning full-cycle feature GTM launches, from positioning strategy through execution, that drive adoption in distinctive and memorable ways
- Strong PMM craft: positioning frameworks, creative briefs, and feature narratives that translate complex product value into clear consumer language
- Strong consumer instincts; you synthesize signals from users, market, and competitors into decisions, and become the team's authority on what motivates users to activate, upgrade, and stay
- Self-directed and adaptive; you navigate ambiguity well, take initiative, and thrive where new opportunities emerge often
- Curiosity, humility, empathy, and open-mindedness
- Passion for the outdoors and the AllTrails mission
Responsibilities
- Surface consumer, market, and business insights.
- Define product positioning and messaging.
- Drive feature adoption and membership growth.
- Lead feature go-to-market.
- Shape the product marketing calendar.
- Lead cross-functional work with influence.
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