Senior Product Marketing Manager - Competitive Intelligence
New
For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $123,000-$154,000 per year. For all other U.S. locationsFull-TimeSenior
Salary112,000 - 154,000 USD per year
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Job Details
- Experience
- 5+ years of experience
- Required Skills
- Artificial IntelligenceStrategyMarket ResearchCustomer SuccessSaaS
Requirements
- 5+ years of experience in Competitive Intelligence, Product Marketing, or a related role in a SaaS environment
- Proven experience building and owning competitive intelligence programs and repositories that drive impact with Sales and Customer Success teams
- Demonstrated curiosity and resourcefulness in uncovering non-obvious insights and connecting disparate signals
- Strong understanding of modern CI tools, workflows, and emerging approaches. Deep use of AI is an expectation.
- Strong communication skills: the ability synthesize complex info into clear insights that influence cross-functional stakeholders and executives
- High attention to detail and a strong sense of ownership over output quality
- Comfort operating in ambiguity and building new systems from scratch
- Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries)
- Experience supporting mid-market or enterprise sales motions
- Background in strategy, consulting, or market research
- Experience building competitive intelligence programs from the ground up in a high-growth environment
Responsibilities
- Build and scale Boulevard's competitive intelligence program from the ground up, establishing it as a core Product Marketing function.
- Own a centralized competitive intelligence repository as the single source of truth, replacing fragmented input with structured, trusted insight across the organization.
- Conduct deep, creative competitive research that goes beyond surface-level materials to uncover meaningful insights into competitor products, positioning, pricing, and strategy.
- Embed AI into how you work: from scanning competitor moves and synthesizing teardowns to drafting battlecards.
- Develop a competitor tiering model to prioritize focus, and define the tooling and tech stack to support a scalable, high-impact CI program.
- Analyze competitor announcements, product launches, and market movements, and develop forward-looking POVs on where competitors are heading.
- Run competitive briefings for customer-facing teams, and provide ongoing insights to Product, Product Marketing, and leadership to inform positioning, roadmap, pricing, and packaging.
- Partner with the Content team to develop high-quality competitive content and assets.
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