- Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation.
- Develop deep expertise in the diagnostics and life sciences buyer journey.
- Create compelling marketing collateral including sales enablement materials, case studies, white papers, product one-pagers, and presentation decks tailored to clinical audiences.
- Partner closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions.
- Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape.
- Define and track key marketing metrics including pipeline influence, content engagement, win/loss rates, and campaign ROI.
- Represent the voice of the customer internally, synthesizing feedback from the field, customer interviews, and advisory boards to inform roadmap priorities.
- Support demand generation efforts by contributing to campaigns, webinars, conference presence, and digital marketing initiatives.
- Build relationships with key opinion leaders (KOLs), clinical advisors, and industry partners to amplify Beacon’s credibility and reach in target markets.
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