- Own Spark's core platform narrative and messaging framework.
- Develop and maintain differentiated positioning for products and capabilities.
- Build and evolve buyer personas based on market research.
- Lead end-to-end GTM execution for product and feature launches.
- Develop GTM strategy for new offerings and segments.
- Create content and programs positioning Spark as a technology leader.
- Develop lifecycle programs to drive product adoption and engagement.
- Own broker acquisition narrative and sales enablement collateral.
Content creationMarket Research