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VP, Marketing
Posted 7 days agoViewed
💎 Seniority level: Vp
💸 Salary: 225000.0 - 275000.0 USD per year
🔍 Industry: Brokerage
🏢 Company: Spark Advisors👥 11-50💰 $25,000,000 Series B about 1 year agoFinancial ServicesRetirementEmployee Benefits
Requirements:
- Extensive marketing leadership experience at growth-stage B2B companies, ideally in tech-enabled services, brokerage, or insurtech.
- Demonstrated success building community-driven growth engines, including referral, advocacy, and event strategies.
- Strong strategic thinker with exceptional storytelling and brand-building capabilities.
- Proven track record in channel experimentation, leveraging data-driven insights to guide decision-making.
- Ability to foster strong cross-functional relationships and alignment with Sales, Customer Success, and Product.
- Highly adaptable and resilient with the ability to thrive in fast-paced, ambiguous environments.
- Exceptional leadership, coaching, and team-building skills.
Responsibilities:
- Develop and execute Spark’s marketing strategy, emphasizing community-led growth and customer advocacy.
- Build, manage, and mentor a high-performing marketing team
- Drive go-to-market strategies through rigorous experimentation, identifying the most impactful channels and tactics for growth.
- Lead initiatives to deeply engage our Medicare agent and agency partners through targeted events, referral programs, and compelling storytelling.
- Own and refine Spark’s brand positioning, ensuring consistent messaging across all touchpoints.
- Collaborate closely with Sales, Customer Success, and Product teams to ensure marketing initiatives directly contribute to business goals.
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🔥 VP, Marketing
Posted 23 days ago
📍 Continental United States
💸 225000.0 - 250000.0 USD per year
🔍 EdTech
🏢 Company: Panorama Education👥 251-500💰 $60,000,000 Series C over 3 years agoEducationBig DataSaaSAnalytics
- 10+ years of marketing leadership experience in fast-growing SaaS, EdTech, or B2B environments, including demand generation, product marketing, and brand strategy
- Proven experience balancing high-level strategy with hands-on execution.
- Experience leading marketing at a high-growth tech company
- Deep expertise in product marketing, demand generation, and digital strategy with a strong track record of driving revenue
- Highly analytical and data-driven, with the ability to translate insights into action
- Strong leadership and team-building skills—able to attract, develop, and manage high-performance marketing teams
- Experience in K-12, EdTech, or B2B SaaS marketing is strongly preferred
- Develop and execute a high-impact marketing strategy that drives demand generation, revenue growth, and brand positioning in the K-12 EdTech space
- Lead cross-functional collaboration with Sales, Product, Customer Success, and Revenue Enablement to align marketing efforts with go-to-market (GTM) priorities and customer needs
- Oversee marketing budgets and prioritize investments that maximize ROI while ensuring efficiency and scalability
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- Be hands-on—this is not just a management role. We need a leader excited to step in, optimize campaigns, refine messaging, and drive results directly
- Own the product marketing strategy—ensuring Panorama’s positioning, messaging, and differentiation are clear and compelling
- Develop buyer personas, competitive intelligence, and sales enablement materials to help the revenue team articulate Panorama’s value effectively
- Partner with Sales and Customer Experience to improve win rates, reduce sales cycles, and increase adoption
- Conduct market research and analyze customer insights to inform product roadmap decisions
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- Own and refine Panorama’s brand positioning and storytelling to differentiate in a competitive market
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- Elevate Panorama’s presence in the K-12 education and EdTech communities
- Establish KPIs and performance metrics to track the effectiveness of campaigns and marketing initiatives
- Utilize marketing automation (HubSpot) and CRM (Salesforce) to optimize performance and ensure a seamless marketing-to-sales funnel
- Stay ahead of market trends, customer behavior shifts, and new technologies to continuously improve marketing strategies
Business IntelligenceData AnalysisSalesforceProduct DevelopmentStrategic ManagementSEOCross-functional collaborationMarket ResearchMarketingTeam managementLead GenerationDigital MarketingCRMCustomer SuccessSaaSBudget management
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