Senior Product Marketing Manager
New
S
Spark AdvisorsHealthcare Tech
All work must be conducted from an approved location within the U.S.Full-TimeSenior
Salary160,000 - 180,000 USD per year
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Job Details
- Experience
- 5–8+ years
- Required Skills
- Content creationMarket Research
Requirements
- 5–8+ years of product marketing experience in B2B technology.
- Proven track record of owning GTM strategy and launch execution.
- Strong positioning and messaging skills with a clear point of view.
- Experience building sales enablement programs and collateral.
- Demonstrated ability to learn quickly and adapt to new industries.
- Strong IC writing and content creation skills.
- Proficiency with AI tools to accelerate work.
- Experience operating in a build environment with limited infrastructure.
Responsibilities
- Own Spark's core platform narrative and messaging framework.
- Develop and maintain differentiated positioning for products and capabilities.
- Build and evolve buyer personas based on market research.
- Lead end-to-end GTM execution for product and feature launches.
- Develop GTM strategy for new offerings and segments.
- Create content and programs positioning Spark as a technology leader.
- Develop lifecycle programs to drive product adoption and engagement.
- Own broker acquisition narrative and sales enablement collateral.
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